If you’re not using video as part of your marketing campaign, you better read on!
According to Forbes, by 2021, Internet video traffic will account for over 80% of all Internet consumer traffic. As the digital landscape shifts towards video, more businesses are incorporating it into their marketing strategy - and so should you!
Video is a powerful way to promote, brand, and grow a business. It’s an engaging way to convey lots of information to an audience, in a small amount of time. It also helps build an emotional connection with viewers that can lead to increased brand retention.
Still not convinced? Well, this might help...
Four times as many customers would rather watch a video about a product than read about it (Animoto, 2015) and 51.9% of marketing professionals worldwide say video has the best ROI (Adobe, 2015).
There are four common video types that you can create for your brand:
2. Product Demos and How-to’s
To figure out what’s right for you, think about your goals and target demographics. Are you introducing a new product? Do you want to increase your consumer base and ROI? Or perhaps, you want to share your company’s mission to build brand awareness?
These are all factors to consider when creating a video strategy, and Luminoustudios can help! They spend time understanding your intentions and goals to maximize your video’s effect and overall marketing impact.
But wait, aren’t really good brand videos also really expensive?
That may have been true in the past, but tight timelines and rising costs are no longer obstacles in
getting high-quality, creative content. How? Just ask the team at Luminoustudios!
As independent filmmakers, co-founders Reema Dutt and Sania Jhankar are all too familiar with creating impactful content, without breaking the bank. Their team provides end-to-end video production services. With personalized attention, limited resources and efficient budgets, they’re able to help younger brands leverage video marketing like never before.
Stop by their booth at the StrtupBoost Expo on November 16th to meet the founders and learn more. Booth visitors receive 15% OFF production services for 2017!