By: Eti Nachum, CEO, BlogsRelease

Now that your startup is up and running, it’s time to begin thinking about marketing. The

startup community is competitive and diverse, with hundreds, if not thousands, of new

startups competing to be noticed each year. How can you stand out from the pack? One

time-tested and effective way is word-of-mouth marketing (WOMM). Here are 5 tips to

get you started:

1. Have a Social Strategy

One of the most important yet overlooked factors in marketing a new startup is social

presence. Make sure to set up accounts on Facebook and Twitter (and whatever other

social media channels your target audience frequents) and update them regularly with

relevant content. Put in the effort to research about the best times to post, the best

hashtags to use, and keep up to date with what’s trending in your community.

2. Recruit Influencers

Influencers are a very valuable marketing resource so reach out to them in a smart way.

If you are marketing an app or technology service, for example, seek out the influential

journalists and publications and pitch your product. However, asking journalists to write

about your company will not always be successful, so don’t forget your other well of

influencers – bloggers. Seek out bloggers that have a recognizable and trusted voice in

your field and launch a blogger campaign. Ask them for honest reviews of your product

and to help you promote it, and gain publicity, word of mouth, and valuable feedback.

3. Make Partnerships

Don’t be afraid to reach out to veterans in your field, as they are always looking for

interesting new startups to discover and support. Attend events and conferences,

exchange guest posts, and make partnerships to introduce your peers to your product.

4. Engage, Engage, Engage

All of the above requires you becoming an active presence in your community. Build

your brand voice and engage with consumers and peers beyond just posting links to

your latest blog post or product update. Retweet, comment, share, and always reply to

let people know that you are approachable and are willing to offer your knowledge.

5. Analyze

Of course, not every strategy will work perfectly. Analyze as much as you can – which

tweets have more impact, what content is best for your SEO, and so on. Furthermore,

make sure to conduct interviews with your users/consumers and ask for testimonials in

order to continuously improve your product and build a reputation as a brand that cares

about their customers.

Remember that you are unlikely to see immediate results, as word of mouth needs time

to grow and spread. Keep engaging with consumers, analyzing your campaigns, and

networking with peers and investors in your industry – the Alley Boost Startup Expo (3

November) is one great place to start. By utilizing these tips, you will eventually start

seeing buzz grow around your startup.

Interested in launching your blogger campaign? BlogsRelease is the #1 PR marketplace

for blogger review campaigns, enabling brands to recruit top influencers for reviews of

products and events.

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